University students ideological and political educational countermeasure research under microblog view

Author(s): Zhengjie Li

As one kind of new media, microblog is an information sharing, communication and getting platform that based on users relations, is of more and more concerns. Microblog as a kind of emerging “self-media”, it provides broad discussion space for users, but also brings into numerous challenges for ideological and political education, such as it let universities online public opinion to be hard to monitor, cause ideological guidance difficulties to increase, ideology integration to be limited and so on, which becomes universities students ideological and political education dead zone. Strengthen and improve universities students ideological and political education in Microblog era should set up new ideas that is to positive utilize new media to carry out political communication and consolidation of national ideology safety, organize university students daily education management works, and intensify university students media literacy.

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