The state analysis and development strategy study of Chinese sports services based on AHP analytical hierarchy process

Author(s): Shao Bing Yu, Li Zhu

Sports service industry has become an important pillar of the national economy, and shows a growth trend in the world year on year; the development of ChinaÂ’s sports service industry is not perfect, and there are many issues worthy of study. Different populations have different consumer attitudes for sports service industry, economic developed cities have higher requirements for sports service industry, and how to do reasonable arrangements for energy and resources is the focus of the study. Based on the analytical hierarchymodel this paper conducts strategic research on the development of sports service industry for rural areas. The results show that for the Chinese sports service industry, the uneven development of urban and rural economy is an important factor to determine the distribution of the sports service industry. Future development of public sports services in China must strengthen public sports service functions of government, and form a public sports service development pattern that is dominated by the government and participated by market, social organizations and other multi-body

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