Study on the optimal management of green service supply Chain of travel agency

Author(s): Ben Yue Zhang, Hong Liu, Cui Lu Lu

Supply chain management in manufacturing enterprises, is a kind of management theory and model of popular. In recent years, supply chain management has also been applied to the service industry, and travel as a tourist service industry is one of the three pillars, play a decisive role in the production and consumption of tourism products. With the development of Internet information technology, the emergence of new tourism intermediary business to the travel agency industry have a huge impact, in the face of opportunities and challenges, how to deal with the travel agency has become the most urgent task of survival and development of travel agency industry. Aiming at the disadvantages in the development of travel agency industry, at home and abroad for the supply chain, green supply chain, service of travel agency service supply chain theory research, inductive analysis of travel agency service supply chain type, construction of travel agency service supply chain, and combined with the Kang Hui group operation status, put forward countermeasures and suggestions for the coordination Kang Hui travel service supply chain

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