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Study on business model transformation of tourism enterprises in internet information age

Author(s): Hongmei Hu

Internet information technology has given great impetus to the development of the age. With the vicissitude of the time and society, internet has been indispensable information source and important basis for people to explore the boundless universe. Meanwhile, rapid development of information age has had positive impacts on the business model of tourism enterprises, whose business ideas come to be more modern. This can further provide solid ideological basis for the effective transformation of their marketing model. From the perspective of development, information age focuses on information collection and collation to spread information more widely. In this way, the exchange of internet information can give long-term momentum to new ideas in enterprises for scientific development. This paper further discusses about tourism e-commerce system and establishes its model effectively, which connects our research thought more closely and lays solid theoretical foundation for in-depth research in the future.

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