Review on Chinas sports industry financing market based on market -oriented development of sports industry

Author(s): Liu Lei

Sports industry financing market can’t keep long-term stability. It is mainly because there is irrationality in risk assessment of financing project. With the current situation, risks in sports industry financing project should be further studied and build a complete evaluation model to change the condition thoroughly. Firstly, specific process of building a comprehensive fuzzy appraisal model will be introduced in this research. With the subject of construction dimension and construction foundation, construction elements will be discussed in detail. Secondly, the thesis will discuss comprehensive fuzzy appraisal process of “branch risk” probability from the construction of factor sets and weight sets, making risk probability can be accurately calculated. Construction of single factor assessment matrix and comprehensive fuzzy appraisal will be discussed later to calculate risk probability accurately. Finally, three evaluation models including level of evaluation objects from evaluating indexes, comprehensive fuzzy appraisal of “branch risk” damage degree and comprehensive evaluation of “trunk risk” will be studied to keep high accuracy of risk probability calculation. These are main research ideas in this field and show the aim and content of the research.

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