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Research on sports marketing of sports enterprises of 361°

Author(s): Yang Hongtao, Bai Yangjun, Sun Jingmeng

In recent years, more and more major sporting events have been held in China, and Sports Marketing is becoming a more and more popular way to market. Businesses will combine products and sporting events, forming the sports culture and brand culture to a unique company culture system. The number of sports marketing researches is also increasing a lot. And how to do with the marketing of products and enterprises to satisfy the expected accomplishments is the question for the researchers to analyze. In the competitive market, the marketing approach and experience of 361° is totally worth learning and becomes one of the most successful marketing stories. This paper will analyze and summary 361°’s sports marketing strategies in Guangzhou Asian Games, providing beneficial references for business owners.

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