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Principal component analysis of microblog impacts on contemporary university students sports values

Author(s): Hong-wei Wang, Li Liang

Microblog is university students’ inseparable information capturing way, microblog’s timeliness; anywhere available attribute let it to become university students’ sports values important influential tool. The paper takes university students as investigation objects, makes investigation on university students’ motivation of contacting with microblog sports information as well as university students’ motivation of physical exercises, and utilizes principal component analysis method to analyze investigation result. Analysis result shows that for analysis of motivation in contacting with microblog sports information, university students main motivation is increasing new knowledge of sports, passing time, and learning sports stars comments. For physical exercises motivation analysis, university students’ main motivation is self-hobbies, improving sports level and performance, and grasping a kind of technology.

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