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Organizational optimization and the growth of Shandong hotel industry.

Author(s): Fengzeng Xu, Weina Li, Ling Ding

Prior research has not discussed the sustainable development of Shandong Hotel Industry. By a study on the stages and periods of the industry’s dynamic evolution, it can be seen that problems still exist during its growth, which does not only affects the speed of its quantity growth, but also affect the direction of its qualitative improvement. Applying SCP theory and industry growth theory to this research, we use data of Shandong Hotels from 2008 to 2011 to conduct this research. By an analysis of its market structure, market conduct and market performance and other aspects, the study proposes the strategies for industrial sustainable growth, by which hotel industry in Shandong province can achieve optimizational allocation of resources, improve its economic benefit and promote the sustainable growth.

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