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Abstract

On e-government construction based on customer relationship management

Author(s): Yongzhong Li

The relationship between enterprises and customers is concerned in customer relationship management, while that between governments and citizens as well as between governments and enterprises is concerned in the e-government. Contents of the services provided by both are different, but the spirits and modes of their services are just the same. Though the enterprises and governments belong to different service provider, they are isomorphic and portable. This article has discussed the necessity and feasibility of applying customer relationship management in the e-government as well as key problems in the application process


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