Grey correlation degree-based Chinese public sports service public satisfaction index model research

Author(s): Fa Yang

With booming development of sports undertakings, public sports service has also become important parts of Chinese service industry. Though in recent years, Chinese public sports service has greatly changed, it still has shortcomings in some problems, public satisfaction index is still not very high. The paper takes Chinese sports service industry development constraint numerous factors as research objects, by analyzing its development changes and public participation status, it analyzes Chinese public satisfaction index on public sports service. Firstly, establish public satisfaction index-based grey correlation degree model, by comparing correlation degrees values sizes, samples indicator that has maximum impacts on public satisfaction index to make further analysis. Secondly, establish analytic hierarchy process-based public sports service public satisfaction index evaluation model, construct hierarchical structure, by comparing evaluation weights sizes, finally it gets conclusions: above 50% public are very satisfied with public sports services, little ones feel normal, but still a small proportion of people are dissatisfied. Therefore, Chinese government should strengthen management on public sports service, perfect management mechanism, dedicate in improving public satisfaction index and meet public sports demands.

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