Evaluation and research of university employment satisfaction based on SERVQUAL model

Author(s): Sufen Huang

Main function of SERVQUAL model is to effectively evaluate their quality. Judging from the employment of college graduates in the contemporary situation, the quality of university employment guidance decides development direction of students after graduation. Students have certain expectations for career guidance service, while universities cannot meet their demands, which brings negative influence on quality satisfaction of college graduates employment guidance service. This paper, combining with SERVQUAL model building process, conduct an effective research on the related issues, in the hope that college students have a positive role in promoting college students' employment management. That makes college student satisfaction with the quality of employment services continues to increase, in order to provide the theoretical basis to reduce the employment pressure on college students today.

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