All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Abstract

Empirical research of the resource base, multiformat strategy and retail enterprise���¢��������s competitive advantage

Author(s): Zhang Wukang, Guo Lihong

Whether the retail enterprises adopting multi-format strategies will have a positive impact on their competitive advantage or not at present, this issue is very important for the retail enterprises’ formats management and competitiveness. Thus, this paper studies these from the perspective of resource-based theory. To be different from a large number of qualitative research previous, this paper puts forward the corresponding theoretical assumptions, which be tested empirically by the data of the listed retail companies as samples form the Shanghai and Shenzhen A-share market in 2008-2012, and using hierarchical regression analysis method. The results show that enterprise resources impact the multiple formats strategy’s implementation of retail enterprises positively, especially the influence of the logistics resources, the initial retail format and the enterprise culture resources are more significant; multiple formats strategy has a positive influence on retail enterprise’s competitive advantage, especially the influence on corporate profitability are more significant; the combined of the enterprise resources and the multiple formats strategy affect on the retail enterprise’s competitive advantage is not significant. These findings indicate that multi-format strategies will improve the retailers’ competitive advantage


Share this       
Awards Nomination

Table of Contents

Google Scholar citation report
Citations : 875

BioTechnology: An Indian Journal received 875 citations as per Google Scholar report

Indexed In

  • CASS
  • Google Scholar
  • Open J Gate
  • China National Knowledge Infrastructure (CNKI)
  • CiteFactor
  • Cosmos IF
  • Directory of Research Journal Indexing (DRJI)
  • Secret Search Engine Labs
  • Euro Pub
  • ICMJE

View More

Flyer