Construction mechanism of government microblog of developing provinces on the target of public opinion guidance

Author(s): Cui Jindong, Sun Yaoyao

The government micro-blog is characterized by public opinion field in major emergencies, how to use the government micro-blog to strengthen guidance and guide on the network public opinion, it is a realistic and important issue. According to the lagged situation of the government micro-blog construction in most of provinces, based on detailed investigation on current micro-blog, this paper analyses the causes why those provinces government micro-blog are relative lag; through the analysis of the influencing factors and combined with the specific characteristics of developing provinces, this paper finds that how to guide the public opinion is the current goal of developing provinces government micro-blog construction, and puts forward specific construction strategy for developing provinces government micro-blog development.

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