Analytic hierarchy process-based martial arts culture international communication innovation study

Author(s): Hao Wang

Along with economic globalization, world culture presents diversity features. Martial arts as representative of Chinese traditional sports culture, it gradually goes out of the country to the world. In Chinese martial arts communication process, construction of martial arts culture international communication innovation presentation platform is very necessary. The paper utilizes analytic hierarchy process, takes universities martial arts educators and overseas students that just come to China as investigation objects, and establishes models according to investigation results. From the perspectives of communicators’ satisfaction degree, communication contents rationality, audience’ satisfaction degree and communication efficiency the four aspects, carry out comparative analysis of martial arts kinds of program, martial arts sports event, martial arts film and comprehensive martial arts forum the four creative demo platform, analysis result shows martial arts film is best martial arts culture international communication creative demo platform.

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