Analysis of the influence of forced compliance on the individual behavior

Author(s): Xu Guang, Wang Yuchao

The study was based on the theory of cognitive dissonance, theory of expectation to analysisthe relationship among forced compliance, cognitive dissonance and conformity intention under the affect of power, then further analysis of the affect of Success Expectationsas a moderator in the process ofbehavior change. The result showed that forced compliancewould lead to cognitive dissonance in the organizations;under the high Success Expectations situation, cognitive dissonance leads to individual cognitive change, resulting in conformity intention;in lowSuccess Expectations situation, cognitive dissonance cause the individual to distort real information or selectively interpret inconsistent information, in order to reduce cognitive dissonance, which can’t formed conformity intention.

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