Due to the development of the environmental industry enterprise of our country management level are not balanced, the lack of effective promotion measures. In this paper, it is assuming the enterprise environmental technology business success and failure and whether the government raise environmental standards, the final result of evolution of government and enterprises to choose their strategies in different conditions. Enterprises and government in the policy choice is negatively related to. Government failure on the technological upgrading of enterprises will continue to have a significant impact on transformation. The government revises the environmental standards to promote enterprise environment management level. On the evaluation of the level of corporate environmental management supervision cost, banned between corporate cost size have a significant impact on the government behavior strategies.