Journal of Food Science Research

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Scholarly Peer-review Food Policy Journal

The 2010–2013 Fish Fight battle, delivered by Channel 4 in the United Kingdom and facilitated by culinary specialist Hugh Fearnley-Whittingstall, is a transmedia experience intended to (1) cause the public to notice the foolish disposing of got fish in view of the standard framework planned to save fish stocks in the area of the European Union; and to (2) compel the specialists to change the European Common Fisheries Policy. The article investigates the transmedia techniques of the Fish Fight battle so as to show how the multiplatform media creation added to (1) make the open mindful of the inefficient disposing of sound fish adrift under the European angling portions; and (2) to alter the European Union's angling arrangements. The exploration discoveries point to the viable job of transmedia narrating techniques in bringing issues to light in the political circle through open interest in supporting significant issues, affecting arrangement change. The present complex media condition is changing crowd desires for how, when, and where data is devoured. Media combination is driving the advancement of new types of narrating in which incorporated stories are introduced over various media. Participatory commitment of crowds through games, remixing substance, and unique client made substance is progressively normal

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Citations : 29

Journal of Food Science Research received 29 citations as per Google Scholar report

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