The second typology categorizes the motivations that underlie the choices made by inventors in the development of their technologies. Whereas the first typology defines five categories of inventors based on inventors' views of success and their corresponding attitudes toward technology, reaching the market, and creating a business. These typologies can assistance executives of innovation programs direct scarce possessions to inventors with the greatest probability of commercial success. They also specify the types of support that will be most instrumental in accelerating the commercialization of new technologies. Inventor inspirations need to be measured by managers of innovation sequencers because the success of any innovation program requires that there be some degree of overlap between the program's goals and the inventor's own definition of success.