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The history of observe of agenda-putting may be traced to the first chapter of Walter Lippmann's 1922 book, Public Opinion.[5] In that chapter, "The World Outside And The Pictures Lippmann, "Our Heads," suggests that the mass media is the key link between world affairs and the snap shots within the collective minds.. Without using the term "agenda-placing", Walter Lippmann become writing approximately what we these days might call "agenda-placing". Following Lippmann, in 1963, Bernard Cohen discovered that the press "won't be successful lots of the time in telling people what to think, however it's far stunningly a hit in telling its readers what to think approximately.

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