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Advertising is a showcasing correspondence that utilizes a transparently supported, non-individual message to advance or sell an item, administration or idea. Sponsors of publicizing are normally organizations wishing to advance their items or administrations. Advertising  is separated from advertising in that a promoter pays for and has authority over the message. It varies from individual selling in that the message is non-individual, i.e., not coordinated to a specific individual. Advertising is conveyed through different mass media, including conventional media, for example, papers, magazines, TV, radio, outside publicizing or regular postal mail. Top Open access Articles (OA) is a set of principles and a range of practices through which research outputs are distributed online, free of cost or other access barriers. With open access strictly defined (according to the 2001 definition), or libre open access, barriers to copying or reuse are also reduced or removed by applying an open license 

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