Business Accounting Initiatives

A business initiative is an organization's way of setting a priority. It is usually a description of the direction the organization wants to take and how that will improve the organization. The initiative may be a component of the organization's vision for the future. A company might use a list of business initiatives to describe its strategic vision to investors. For example, Wells Fargo describes 10 strategic initiatives on its corporate website. Some initiatives relate to types of services that employees should sell more, such as getting business households to purchase personal banking products. Another example is the desire to get its account holders to obtain the company's credit and debit cards. These strategic goals indicate how a company will grow in its market position.

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