Target-market-peer-review-Journals

A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors. Three main activities of target marketing are segmenting, targeting and positioning. These three steps make up what is commonly referred to as the S-T-P marketing process. A marketing strategy is selecting and describing one or more target markets that a company's product or service will identify for business opportunities. A target market analysis is a comprehensive assessment that allows you to segment the market based on identifiable characteristics, such as age, location, buying habits, and hobbies. This analysis helps you identify the type of customers who are most likely to buy your product.

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