Study on the relationship between community involvement and community satisfaction in the folk tourism destination-a case study of yanxia town of shaanxi provinceAuthor(s): Yu Huang
The paper applies community satisfaction into folk tourism field. Starting from the perception of residents in the folk tourism destination for impact of tourism, the paper aims to analyze the relationship among the community involvement, t perceived tourism impacts and the community satisfaction of the residents to solve the relevant problems in the process of the development of folk custom tourism. Based on the analysis of related literatures, the paper constructs the structural model of community involvement, perceived tourism impacts, community satisfaction, set the corresponding observed variables, discuss and analyze the relationship of community involvement, perceived tourism impacts and the community satisfaction, and take Yanxia Town, Liquan County of Shaanxi Province as an example to test the constructed model through Amos software. And the research results show that community involvement is an important factor influencing the residential community satisfaction in folk tourism destination, and the hypothetical relationship of community involvement, perceived tourism impacts and community satisfaction is consistent with the research results, namely the community involvement has significant positive effects on perceived tourism impacts; community involvement has significant positive effect on the community satisfaction; perceived tourism impacts has significant positive effect on the community satisfaction. At last, according to the research model, some related suggestions on folk tourism development are proposed. By improving the community involvement of the residents in folk customary tourism destination, the community satisfaction can be effectively improved, especially through approaches of community involvement in decision making, the sense of involvement, interests sharing and independent management.