Research and evaluation on intangible cultural heritage protection to tourism game win-win

Author(s): Zhongwen Chen, Bing Zhang

For contradiction and unification between intangible cultural heritage protection and income-generating exploitation, it is drawn deeply attention by mass scholars and relative departments, in order to pursuit intangible cultural heritage protective values improvement way, this paper makes status analysis, problems analysis and game analysis of it, and carries out analytic hierarchy processing and comprehensive evaluation on intangible cultural heritage tourismvalue system, in the hope of providing theoretical basis for more scientific intangible cultural heritage protection mode and its correlated industries values exploitation and indicator systemevaluation. In research, firstly, it targeted China intangible cultural heritage protection status, and makes comparison with other countries in the world, it gets China current status five big issues, and analyzes the five issues causes, makes game analysis from heritage protection and income-generating exploitation two aspects, and gets way to make both win-win benefit.

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