Abstract

How to cultivate business english talent ability of crosscultural communication

Author(s): Ren Lili , Wu jinghan, Song yingjie

The development of economy and globalization is increasing the demand of interdisciplinary talents with English ability and business knowledge. Cross-cultural communication ability is one of the ability of business English talents to possess. Teaching situation is not optimistic, however, many graduates of cross-cultural communication ability is not strong. Colleges and universities should be thinking about how to further develop the students' ability of intercultural communication.


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