Abstract

Discussion on multi-variate model of tourism enterprise's network marketing

Author(s): Pei Zhang

People’s life increasingly depends on network with the development of internet, and as a product of continuous development of network information technology, network marketing conforms to the needs of social development. When network marketing being applied to the tourism industry, it confronts people with wholly new management organization, management mode, mode of transportation and technical means. Network marketing can not only create condition for the further development of enterprise, but also lay a solid foundation for gaining foothold in the fierce market competition. In order to better satisfy needs of different tourists, tourism industry of our country also adopts multivariate model in network marketing, extending its development space on its original space and directly contributing to the progress and development of tourism enterprise. However, as network marketing can’t be completed in a short period of time, tourism enterprise needs to make scientific and systematic development plan according to market needs. This paper devotes to studying cost advantage of tourism enterprise in implementing network marketing, conducting in-depth analysis on multi-variate model of tourism enterprise with the starting point of fast information acquisition and innovative communication mode, such as, set up modern marketing concept, update network marketing work of tourism enterprise, stimulate consumption by member consumption and corresponding strategy based on actual situations, so as to better promote the development of tourism industry.


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