History records that medicaments have been notorious for bad sensual characteristics throughout although consciousness, to make them more palatable and acceptable to the senses prevailed. The early efforts at concealing the obnoxious and bitter tastes consisted chiefly of mixing the drugs with certain pleasant tasting and good flavored food like honey etc. Beyond that the patients lot was left to himself. If the medicine was bitter and it had to be taken there was no alternative to it. But in the modern age the acceptability of a dosage form by the senses or its organoleptic properties are considered to be very important qualities of the product and formulator cannot afford to lose sight of this fact.